About Us

Good Company is a specialist reputation consultancy founded on nearly two decades of experience helping ambitious brands, agencies and leaders build the recognition, credibility and authority that drive opportunity.

I've spent almost 20 years understanding how the world's best agencies and brands earn recognition, and how recognition translates into reputation, commercial success and long-term growth.

That perspective comes from seeing the recognition ecosystem from every angle. I led one of Australia's leading creative awards programs, the AWARD Awards, before moving to New York to work with global agency networks, independent agencies and executive leaders. Along the way, I've developed award-winning submissions recognised by the world's most respected programs, helped shape influential executive voices, and worked alongside organisations navigating periods of rapid growth, transformation and acquisition.

My experience spans advertising, travel, hospitality, property and consumer brands. While every industry is different, one thing remains consistent, the organisations that build lasting reputations have a solid strategy in place to help garner recognition.